The concept is called “Packaging PA” and includes a subscription box that allows people to celebrate and rediscover America by attaining a slice of what it’s like to live in the Keystone state. The subscriptions are integrated by “America250PA,” a platform where users are rewarded for posting America250 material on social media. The more likes, follows, and shares they get, the more prizes they earn, thus turning users into brand influencers for America250.