Unicom Racing Against Time

Encumbered with its investment in 3G technology, China United Telecommunications Co. Ltd. (Unicom) again saw steep declines in profits, which recently reached a record low. It has invested enormously in the initial operation of 3G, paying for operating costs, administrative costs, and TV and internet advertisements. This huge investment has not immediately resulted in large profits. It is said that the main reason is that Unicom has not targeted a wide enough market. The Unicom should not only focus on high-end customers or draw too much attention to the iPhone, but instead should stand firmly in the 3G market with competitive fees and better end-user strategies.