It feels like the online business space rewards gurus and clickbait over authentic leaders.
Do you think this is because of human psychology, algorithms or just marketing tactics?
And more importantly – how can business ethics actually break through the noise?
Why do the loudest voices in business often get the most attention – even when they're wrong?
byu/Upbeat_Sign8277 inEntrepreneur
Posted by Upbeat_Sign8277
4 Comments
I don’t have a fully thought-out answer, but I think it comes down to momentum. Loud voices create a sense of movement. They look like something’s happening, so people gather around. That momentum snowballs because human psychology gravitates to confidence, algorithms boost whatever sparks reactions, and repetition(you have to appreciate grifters for their consistency, they do grind hard) makes authority feel real.
The “ethical thought leaders” I’ve seen cut through the noise when they position themselves as the counterweight. A niche example: “comment to get this complex n8n AI workflow” posts get a lot of engagement these days, but the counter-argument posts like “you don’t need such a complex workflow, most of this is fluff” also pull strong engagement.
Human intelligence is, in general, grossly overstated.
i create content mainly around ai for entrepreneurship. anything well thought out, detailed or complex flops. it’s not what audiences want. there’s a place for it further down the funnel. but the top of the content funnel is basically lowest common denominator wins.
What makes someone the loudest voice? Is it not the one with most attention by definition?