Back in class, my prof once told me: “Skip the flashy MBA books, read the ones that hurt your brain a little.”
First one he gave me was The Innovator’s Dilemma, and honestly, it blew my mind. Made me see why even giants collapse, not because they’re stupid, but because they’re too good at what they already do.
Since then I’ve been hunting for books that don’t just sound cool on LinkedIn but actually change how you think.
So tell me, what’s that one business book that rewired your brain? (and pls don’t say Rich Dad Poor Dad lol).
What’s the one business book that actually changed how you think?
byu/YogurtIll4336 inbusiness
Posted by YogurtIll4336
4 Comments
I forget whether it was Freakonomics or SuperFreakonomics, but the case study on the escort who wanted to ease out of the game and so raised her prices to push her clients away. She ended up making more money while working fewer hours with better clients because the higher rates pushed the cheapos away, her good clients were willing to pay, and she attracted new clients who presumed that high rates meant good service.
I’ve had pretty good luck implementing this idea of charging above the ‘market rate’ with my B2C ventures instead of entering the race to the bottom.
“Innovation and Entrepreneurship” Drucker
A Random Walk Down Wall Street
Thou Shall Prosper – Daniel Lapin