House of Doge, a corporate branch of the Dogecoin Foundation, just bought my hometown football club, the U.S. Triestina Calcio! I couldn't believe my eyes when I saw the news.
U.S. Triestina is one of the most noble football clubs in Italy, it was the club of the legend Nereo Rocco, but is currently in a state of disarray. I hope Dogecoin will bring them back where they belong.
Here a link to the article, i'll provide a translation from italian right below: https://www.citysport.news/it/notizie/triestina/triestina-house-of-doge-principale-azionista-del-club.html
US Triestina Calcio 1918 announced today that House of Doge, the official operating arm of the Dogecoin Foundation, has become the club's majority shareholder through its subsidiary, Dogecoin Ventures, Inc. This groundbreaking operation marks the first time a European football club has directly integrated a cryptocurrency commercialization vehicle into its ownership structure.
Dogecoin is a decentralized, open-source digital currency launched in December 2013 by computer engineers Billy Markus and Jackson Palmer. Initially created as a parody of the crypto sector, Dogecoin quickly established itself as a significant global asset, supported by one of the largest and most passionate communities in the industry. Its cultural relevance and credibility have grown notably in recent years, also driven by mainstream recognition and adoption as a payment method by companies led by Elon Musk, such as Tesla.
House of Doge was founded to accelerate the expansion of Dogecoin beyond its origins, with a focus on partnerships, integration into payment systems, tokenization, and cultural activations. The investment in US Triestina Calcio 1918 represents Dogecoin's most ambitious step into European football to date, positioning House of Doge as a leader in the convergence of digital assets and traditional sports.
Marco Margiotta, CEO of House of Doge: "Our investment in US Triestina Calcio 1918 goes far beyond football. It's about connecting the global Dogecoin community with one of Europe's most historic clubs and demonstrating that digital assets can generate real-world value, culture, and passion. Likewise, we want to strengthen the bond between the club and the city of Trieste, celebrating its rich history and vibrant local community. By uniting the loyal fans of Triestina with Dogecoin's global network, we aim to create a shared movement that merges local pride with global innovation. This is the first step in bringing the spirit of Dogecoin to the heart of the world's most popular game."
House of Doge added in a statement: "We believe sport is one of the most powerful platforms to accelerate Dogecoin adoption. By becoming the majority shareholder of US Triestina Calcio 1918, House of Doge is not only making European football history but also setting the stage to integrate Dogecoin into daily life: from payments to partnerships, to global fan experiences. Parallel to our international expansion, we also want to invest at the local level: Trieste and its community are at the center of this journey, and our commitment is to build a bridge between the passion of the locals and the energy of Dogecoin supporters worldwide."
The reconstitution of the LBK Board of Directors and the appointment of the new chairman of US Triestina Calcio 1918 will follow, in line with the club's new strategic direction.
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Posted by Apoligix