Crypto founders: What’s your biggest frustration with KOL marketing? (genuinely curious)

Hey everyone,

I've been in the crypto marketing space for a while and keep seeing projects get absolutely wrecked by fake KOLs.

What I've noticed:

– Most "top crypto KOLs" have 60-90% bot followers

– Agencies ghost after taking payment

– Zero transparency on actual results

– Projects burning $10K-50K for basically nothing

Genuinely curious:

1. Have you hired KOLs for your project? How did it go?

2. What was the biggest red flag you missed?

3. How do you currently vet influencers?

4. What would make you actually trust a KOL marketplace?

Why I'm asking:

Been working on this problem for months. Built something (KOLsHub) that manually vets every influencer and shows real-time analytics. Testing it with real campaigns.

But before going further, I want to hear from people who've actually dealt with this mess.

Drop your horror stories below. Let's crowdsource what actually needs to exist.