I’ve been experimenting a lot lately with how to make outreach actually scale without feeling robotic. Right now my setup mixes a few things: Notion for tracking ideas, Airtable for storing leads, Clay for enrichment and research, and Zapier to tie it all together. I used to spend hours manually pulling data from LinkedIn, verifying emails, and trying to keep notes organized.
What changed everything was realizing that most of the prospecting pain comes from bad data and lack of context. Now I’m running workflows that pick up signals like job changes, tech stack updates, and funding rounds, and it automatically updates my lead lists. When I finally do reach out, whether by email or call, I actually know why I’m contacting them, not just that they fit a persona.
It’s been a mix of cold emails, a few calls each day, and experimenting with message personalization using OpenAI and custom prompts. The win rate isn’t perfect, but it feels way more genuine than blasting templates.
Anyone else here building similar systems? I’m curious what your stack looks like or if you’ve found any clever ways to spot buying intent before you reach out
Finally got my cold outreach system running smooth after months of trial and error
byu/deepstandstill9 inEntrepreneur
Posted by deepstandstill9
3 Comments
Would love to connect and discuss this
This is a fantastic insight.
This sounds like the perfect context engine.
From a PR and communications standpoint, the most powerful systems are the ones that automate data collection so you can spend more time on the truly human side of the interaction. Have you found that personalisation has changed the way you think about what a ‘good lead’ even looks like?
Can you drop the system?