Hi everyone 👋
I’m a flower consolidator I help florists source flowers directly from farms and manage logistics from my country to their destinations abroad.
I’ve been posting regularly on Instagram, Facebook, TikTok, and LinkedIn, sharing quality content (process videos, behind-the-scenes, scheduled posts, etc.), but I’m not getting any leads or meaningful impressions.
Previously, I co-ran a family flower sourcing business, which I later handed over to my retired parents and stay-at-home sister. They’re still running it successfully, and I guide them occasionally. I’ve since started my own brand from scratch, but things are much tougher now with new competitors and a changed market.
I’d love some advice:
What marketing strategies can I use to build my brand and attract international clients (florists, wholesalers, gift shops, etc.)?
Are there specific platforms, content styles, or partnerships that work best in this kind of service business?
Any tips from people who’ve marketed export or logistics-related services internationally would mean a lot 🙏
How do I market my flower sourcing business internationally?
byu/luxuryknife inEntrepreneur
Posted by luxuryknife
3 Comments
Stop marketing like a flower shop and start acting like a logistics partner.
Your first ten clients won’t come from a viral video; they’ll come from a direct message proving you can solve their biggest supply chain headache.
Fastest way would be with google search ads. Select the target region, keywords, create landing pages, setup GTM tracking and GA4 for tracking and you should be good to start.
Now for long-term growth… SEO can help. Create pages and posts on your website that your potential clients might search for on google, then you can point backlinks to it through guest posts and simultaneously run digital PR campaigns to boost your brand authority.
Lemme know if you’d like more help
Try partnering with wedding planners and event designers abroad they usually have recurring flower needs and solid networks. Also LinkedIn outreach works great for B2B just make it personal and not salesy.