Start-up reality vs what Twitter shows you

I've been building a social media scheduler for eight months. The beginning of a start-up is quite brutal although what you see on platforms such as Twitter make you feel like it should be easy.

I spent ages building the site too long really making features that weren't going to help get my initial sales.

give them enough rope and they'll hang themselves
I spent about $500 on Meta ads. Really all this did was prove to me that you shouldn't play with a toy like this if you don't know what you're doing. I thought it would be the answer but there is some serious psychology and understanding of the system that needs to go into a successful ad campaign. You're better off outsourcing this work if you can't afford it.

first customer
My first paying customer (and currently my only one), actually came through a friend who only had a presence on Instagram and was keen on posting on the other platforms but didn't want to go through the effort of making a post for each. So my solution meant he could just post once and it goes everywhere.

he's given me such great feedback. Things that I couldn't have possibly known without talking to users. And for that I've looked after him with a good discount.

twitter…
Twitter can be your best friend and also your worst enemy. You see all of these ultra successful stories and it really leads you to believe that doing this is very easy.

ITS NOT EASY.

while a lot of these success stories appear to be overnight successes, I truly believe they are the result of an enormous amount of work. It's just that you don't typically see this. Some of them do document this but you don't typically get served up the hardships. The wins are favoured by the algorithm.

just to top it off, I never knew that creating a social media scheduler was practically a meme because there's so many of them but Twitter made that apparent to me which kind of sucked the motivation out of me.

Luckily, I have a few great people in my life that remind me that consistency will put you above all of them.

Takeaway
The reality is this is one of the hardest things I've ever done. Building the app was quite fun and not overly challenging for me.

But once I got into marketing and distribution, it has become the most mentally challenging game I've ever played. To keep myself motivated and to not give up like I have on previous projects

I hope I've become stubborn enough to just keep banging my head against the wall until something gives.

its all about consistency, the last man standing.