For years all i have ever dreamed of being is an entrepreneur, developing a business that I care about, that is practical, and achievable. I dream of having several businesses that provide financial security and having time to spend with my family, not being a slave to the 9 to 5 and at the mercy of bosses who don't care.
I just can't find that thing that I believe will take me there. I have toyed with so many ideas, but all eventually ended impractical, unachievable or already saturated in some form or another.
How did you find your niche? How did you approach it? And how do you recommend i go about finding mine?
Thank you for your time if you made it this far
Posted by big_bizniz
11 Comments
i dont think anyone had a “thing” they just threw shit on a wall and see what worked. then they make the thing that went well thier “thing” im in same boat as you but im thinking of starting a service based business. i will be the middle man for workers to conect them with jobs. as i slowly build that up and make money thru that i can now say ” i had a company that did 10k in the first year” then i can network with other ppl in a field i wanna actually do like ” owning restraunt chains” and u have some proof u know how to start up something.
The honest truth is that everything feels saturated until you find the right angle.
I always suggest simplifying the search into three overlapping circles. Your ideal niche sits right where they meet:
**1. What you care about (Passion/Meaning):** What problems do you genuinely enjoy thinking about?
**2. What you’re good at (Skill/Experience):** What knowledge or insight do you already have from your nine-to-five?
**3. What people will pay for (Market Need):** What frustrations are people actively spending money to avoid?
That feeling of saturation often comes from focusing only on the third circle. The key is to blend the other two first.
For the next week, don’t brainstorm big business ideas. Just note ten problems you solve (or see others solving imperfectly) in your current work or daily life.
You’ve got the drive. Now you just need a clearer map. Keep going, you’ll find it.
Your thing might be what you have been doing for a while or something you admire when other people are doing it. See what is more exciting to you!
You keep on trying different things until something clicks.
Yeah, I have several hobbies I really enjoy, but doing it as a job isn’t viable or I’d certainly hate it.
You have to be convicted on solving a problem. If you haven’t found the problem to be convicted on, then starting a business is not a good idea. It’s like being a professional boxer….
Professional boxers don’t spend years yearning to become a professional boxer without taking action, they just had “the fight” in them from the beginning.
This is the issue with “business porn”, it has people yearning to be business owners, but for all the wrong reasons (like the ones you listed). This isn’t meant to demotivate you, rather to send you in a different direction.
It is much more likely that you will gain financial security from smart investments, not from owning multiple businesses at once. You can make a lot of money to invest doing tons of different things, this is not mutually exclusive to owning a business.
Go work at a small startup with 10 employees and watch how things run, and how everyone is wearing multiple hats. If you have the ability to guess the right small business to align yourself with, and you move the needle, you can make tons of money with a team alongside you as opposed to the stress of running the entire operation.
I think I could have been happy doing a lot of different things. Turned out I really love running my own business. What you sell can make it more interesting or enjoyable but a lot of the reward is the actual running of the business (for me) Moving the levers instead of being one. Just get started!
honestly, I think making something real is the best way to figure stuff out.
once you start building a product people can actually use, you begin to see what works and what doesn’t.
no perfect plan, just learning by doing, failing, fixing, and repeating. that’s how you find it.
The trap here is chasing a perfect, unsaturated niche instead of testing a small paid outcome. Pick one group you know, do 10 short calls to find their top 3 hassles, then sell a 2-week $300 service that removes one for 3 customers to prove demand. Which group will you start with this week?
I didn’t really dream of being an entrepreneur. I just saw an opportunity for a product and service no one was doing. I didn’t expect it to make the amount I do now. My goal was never to be an entrepreneur, but just to have enough income to support my lifestyle. The product and service I got into was just a means to an end.
When you are interested enough to work on “it” during your lunch break, after work and before work…you’ve found it…at least for a time.
I turned my passion into a business by teaching and helping others. It grew organically but was a side thing for a decade before I could leave my job.
It helps if you are passionate enough about it to stretch, learn and grow…get thru the rainy days so you can enjoy the sunshine all the more.
Edit to add, Ive been doing my “thing” now for over decades and I feel incredibly grateful. But it has NOT been the casual lifestyle portrayed by way too many gurus… they make their money by selling that dream.