I’m only at $500-600k a year. Which is just fine as a single employee.
But for me i think exceptional customer service, and differentiation has been the key to retaining a competitive advantage in my space.
Substantial_Paper903 on
Up until this year I ran two marketing agencies. Founder of #1 and co owner of #2. #1 was $340K ARR and #2 was $2.1M ARR.
It’s not counterintuitive persay, but it’s such a common mistake (that I made with failed companies as well) that it’s useful to repeat:
**Spend the majority of your time demoing your product or trying to sell and market your service.**
Yes having a great product is a obvious. Yet, my argument is that I see more excellent products that dont work because people can’t get customers or users, then I see mediocre products/services, but folks market themselves well from the beginning.
Having a waitlist of customers from a pitch deck, more users than your product infra can support, and contracts already signed into the future for your services, solves almost every single other problems that most early stage founders have that I talk to.
INeedPeeling on
Culture doesn’t matter that much when it’s just founders, but in the long run, it’s the whole game.
3 Comments
I’m only at $500-600k a year. Which is just fine as a single employee.
But for me i think exceptional customer service, and differentiation has been the key to retaining a competitive advantage in my space.
Up until this year I ran two marketing agencies. Founder of #1 and co owner of #2. #1 was $340K ARR and #2 was $2.1M ARR.
It’s not counterintuitive persay, but it’s such a common mistake (that I made with failed companies as well) that it’s useful to repeat:
**Spend the majority of your time demoing your product or trying to sell and market your service.**
Yes having a great product is a obvious. Yet, my argument is that I see more excellent products that dont work because people can’t get customers or users, then I see mediocre products/services, but folks market themselves well from the beginning.
Having a waitlist of customers from a pitch deck, more users than your product infra can support, and contracts already signed into the future for your services, solves almost every single other problems that most early stage founders have that I talk to.
Culture doesn’t matter that much when it’s just founders, but in the long run, it’s the whole game.