Foundation Becomes Largest Shareholder in Italian Soccer Club

HouseofDoge has acquired the largest equity stake in U.S. Triestina Calcio 1918 through a partnership with Brag House Holdings. The corporate arm of the #Dogecoin Foundation announced Monday that it now holds the controlling interest in the Italian soccer club currently sitting in last place of Serie C.

The transaction marks the first instance of a European football club bringing a cryptocurrency commercialization vehicle directly into its #ownership structure. House of Doge characterized the move as groundbreaking for the intersection of traditional sports and digital assets. The announcement follows last week's news that House of Doge plans to go public through a reverse takeover with Brag House, an esports company serving college students.

House of Doge committed to an immediate investment supporting the club's football operations and community initiatives. The company plans to work with club leadership to integrate #cryptocurrency in practical, fan-friendly applications. The investment amount was not disclosed in Monday's statement.

Potential crypto integrations include using digital assets for ticket purchases, concession payments, and merchandise transactions. CEO Marco Margiotta stated the investment extends beyond football, representing a first step in bringing DOGE$DOGE's spirit directly into the fabric of global soccer. The company views the partnership as an opportunity to demonstrate practical cryptocurrency use cases within professional sports.

While crypto companies have spent substantial sums on advertising partnerships with professional sports leagues, direct involvement in team management remains relatively uncommon. Solana digital asset treasury Brera Holdings serves as one example, operating as an Ireland-based owner of mid-tier professional #soccer clubs.