I run a small consulting agency with about 8 people and I'm looking at adding chat automation to our site. The demos always show these crazy numbers but I'm skeptical.
For context, we get maybe 200-300 site visitors per month and probably 20-30 actual inquiries. Most questions are pretty standard stuff like pricing, how our process works, availability, that kind of thing.
The sales pitch is always that it'll capture more leads and reduce our support workload, but I'm trying to figure out what's actually realistic here. I don't want to spend money on something that'll just annoy people or sit there unused.
For those of you who've actually implemented chat automation in a service business, what kind of ROI did you actually see? Not the marketing case study numbers, but real results.
Specifically wondering:
Did it actually capture leads you would've lost otherwise?
How much time did it actually save your team?
What was the breakeven point?
Trying to figure out if this is worth it or just another shiny tool that sounds better than it is.
What's a realistic ROI for chat automation in a service business?
byu/Mr_edchu inEntrepreneur
Posted by Mr_edchu
1 Comment
I added chat automation to my marketing agency site last year. Honestly the ROI wasn’t instant but it’s been worth it. We capture maybe 5-7 extra qualified leads per month that would’ve bounced before. The bot handles scheduling, basic pricing questions, and service scope stuff. Saved my team probably 10 hours a month of back and forth emails. Paid for itself in about 3 months.