I've had a small business before all clients were WOM now I have an IT consulting business but currently only have 1 full time client.
I am trying to aim the western European market but making a marketing strategy is so confusing. It's hard deciding which services to market that's the first obstacle, after that how to approach clients. Everyone just says post on LinkedIn or cold mail but that place is already so full of spam feels kinda hopeless.
I can't just spam someone "buy my services" I don't get how other people get warm leads.
Only kinda good idea I found so far is offering some kind of IT Audit / Health check and try to get people to book a free appointment and get to know them that way but even for that I have to get people somehow to do that.
How do other people do this? I get so stuck on this. It's my #1 problem in life now.
B2B Marketing for the first time – so confusing, biggest problem right now
byu/xxtoni inEntrepreneur
Posted by xxtoni
2 Comments
Good question. Well, first things first is to figure out where your business fits into people’s lives. You’ll hear all the time to “find the problem” and this is true, about 80% of the time anyway. But sometimes businesses focus on things outside a problem. Prestige brands, or lifestyle brands. Those don’t usually solve problems, there is a vast selection of women’s athletic clothing, but there is always room for something exclusive.
If you find yourself with something that’s in the problem solving industry, as your IT audit seems to be, then you have to assume people have problems and you have solutions. Some of this is market knowledge, other times luck or persistence, usually both.
Best way is to go in person to a small or medium business and see if your product can help them. Nothing says you mean business by travelling out to meet them. Cold calls and emails are easy, impersonal. Meeting in person takes effort, and you can look someone in the eye and say you want to help them. If that’s not possible, call the front desk.
You have to believe in your product and believe it will help people.
I would market solutions to specific problems. Try to clearly communicate what sets your IT consulting business apart from competitors. Ask yourself: Are your services more affordable, more specialized. When you craft your messaging, lead with the problems you solve, not the features of your audit. For instance, focus on “How to prevent costly downtime” or “Achieve EU GDPR compliance painlessly,” instead of simply listing the steps of the “IT Audit”.
Optimize your strategy to where B2B clients are searching and making decisions. Did you consider AI visibility? Many people now ask gpt for a solution.