Hi all- I feel like the toughest thing in entrepreneurship is not building products or businesses- but getting customers and marketing around it. This is particularly true for people like me who come from a technical background.
So curious, successful entrepreneurs, what marketing channels work for your business? Would be great if you can give us a little bit of context on your business/target customers as well since marketing often depends on that as well!
Successful entrepreneurs, what marketing channels are stilling working for your business in 2025?
byu/Sure_Marsupial_4309 inEntrepreneur
Posted by Sure_Marsupial_4309
5 Comments
What was the first marketing channel that actually started bringing you consistent customers?
Happy to help man! We are a B2B startup doing just over $1M in ARR selling to other companies in United States mostly. The key is how much you can spend. Figure out total revenue avg customer brings in lifetime and then figure out a to acquire customers for 1/3rd of that cost. We spend about $5k per month to acquire $5k in MRR. So those customers are basically profitable from the 2nd week, and avg retention is 2 years.
And regarding the channels itself, here are every channel that works for us today:
1. Google Ads: 80% of our customers find us through Google search ads, where we spend around $5k per month. Most of these are on our industry keywords and competitor keywords.
2. Reddit: We have setup Reddit notifier on certain keywords around the problem we solve to get notified anytime someone comments or makes a post. Somebody from our team usually joins the thread and adds value while subtle plugging the our product- no links, just name!
3. Blogs & SEO: Since Google search ads already work for us, we invest consistently on SEO via blogs on our website to show up as top result or on AI overview for customer searches on Google! These days these are mostly automated using AI tools and stuff!
4. Conferences: We always asked our friends in the space what conferences they were going to, and we would go hang out around there for free and talk to as many people as we can.
5. LinkedIn Founder Marketing: This is something that works for us but I hate doing it. But making thought leadership content and posting it under your founder profile helps especially if your target customers are on LinkedIn. For a lot of the startups I personally know, this is the primary channel right now!
And that’s about it. Hope this helps anyone out there in the similar space & good luck!
distribution
Meta & Google Ads and local SEO for local service business still strong 💪
We’re predominantly in the DTC ecom space. For us, Google + Email/SMS is great. It used to be Meta, but we slowly phased out as the platform changed and we’re focused on demand driven platforms now. Paid social feels like way too much work for humble upside.
I would counter that marketing is important, but building a product that people want is more important than marketing. Product + Marketing shouldn’t be siloed. They should be part of one system. Product decisions should be informed by market data, and refined through real feedback and performance, which then feedback into marketing as hero features.
A great solution to a widespread painful problem, is always easier to sell than an extremely niche nice to have product.