There’s a trend I’m noticing: early-stage founders investing in cinematic fundraising videos. Some people think it’s a waste of money, but they’re missing the point.
Fundraising is storytelling. It’s not just about showing numbers; it’s about making investors believe you’re solving a big problem and have momentum. When your announcement feels like a movement, investors schedule calls, users sign up faster, and your valuation moves up.
Example: Arlan Rakhmetzhanov recently dropped a fundraising video styled like that “The Social Network” scene. It blew up, investors noticed and other founders started talking about him.
The creative direction on that video was spot-on, whoever executed it really understood the assignment: Turn the fundraising into something cultural and fun.
Would love to hear what other founders think about brand storytelling during fundraising.
How an 18-year-old founder turned his fundraising announcement into a viral growth loop
byu/illeatmyletter inEntrepreneur
Posted by illeatmyletter
1 Comment
It’s great when it works but it rarely does. For every successful video, there are dozens that fall short. I’ve seen many of the failures.
I’m not discounting it. But it’s not a magic bullet. Just another tool that founders should consider. But I appreciate the creativity and look forward to seeing what’s next.