Is anyone else starting to build their growth systems the same way developers build software?

I’ve realized my whole approach to GTM has changed over the past year. I used to think in terms of tools and campaigns, almost like moving parts on a dashboard. Now it feels closer to writing small programs that control how my business grows.

I’ve been stitching together data from different places, layering conditions, watching for specific inputs, and basically building little “if X then Y” flows that run in the background. Once I started treating growth this way, things became way more predictable and way less chaotic. Instead of launching random campaigns, it feels more like building a tiny operating system for acquisition where everything runs based on signals and logic.

I’m curious if anyone else here has made that shift. Are you starting to engineer your growth stack rather than just configure it? And if so, what pushed you in that direction?