What’s the best value (likely not cheapest!) sneaker insole?

As they say, never go cheap on things that go between you and the ground. I also don't want to overspend on something.

I have some sneakers that are in good shape, except the insole has no cushion anymore. I see a lot of different makes and models, so what's the best value? I wear a common size and have no special requirements (no rolling, no flat feet, etc).

I'm in a fairly big city, so have many brick and mortar options.