Before you burn cash on new positioning or messaging, run a simple survey with your customers: What are your top 3 priorities right now?
If your solution doesn't map to one of those top 3, your messaging won't land. Doesn't matter how good your copy is.
founders (including myself) spend weeks perfecting taglines and positioning, assuming we're solving something people care about. Then we launch campaigns that fall flat because we're solving problem #6 on their list, not problem #1.
The difference between, yeah that's a problem, and that's a priority problem I need to solve NOW, is massive.
A 2 day customer survey is way cheaper than 6 months of campaigns nobody responds to.
How do you validate messaging before committing resources to it?
Stop asking is this a 'real problem' start asking 'is this a priority problem'
byu/mouhcine_ziane inEntrepreneur
Posted by mouhcine_ziane
1 Comment
Oof, I’ve fallen into this trap too. I once spent ~15K$ building a tool that solved a “yes, that’s a problem” issue, but definitely not a priority problem.
It was my first time to build a tool and market for it by myself, and I still remember the lesson.
It’s funny how painful lessons make the concept stick forever.