Blockchain seems to be synonymous with innovation, but how far can we stretch its possibilities. With Retailcoin Hugo Leijtens uses blockchain technology and smart contracts to transform behavior into value. Shop owners join their consumers in a loyalty system that changes the way we shop. Hugo Leijtens has been an eager student of business and technology throughout a successful career at Microsoft, Nikon and a number of companies started by himself. But his craving for new experiences and being an intellectual participant in real innovation took his roadmap beyond the boundaries of a career. From the spontaneous choice to migrate to Chengdu (China) and start from scratch learning a new culture, language and business acumen. To the enthusiastic nerve in launching a (better) version of the first Ipad before it was even in the shops. To the tranquillity of a sabbatical with Buddhist monks.
We are all but the sum of our experiences, but some of us choose which experience will define us. This credo brought Hugo to where he is now: real innovation with blockchain and smart contracts as an effective tool towards good behaviour.
www.retailcoin.nl This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at