Business hacks for future unicorns: leverage on partners

Prioritising and securing the right partners can have a huge impact on how your business develops and how effectively you use your limited resources. When you are starting out, you rarely have all the time, capital, or expertise you need, so partnering with others helps close those gaps.

Early partnerships often focus on suppliers or specialists who help you get a product or service to market, while later partnerships can support expansion into new markets or the creation of new offerings.

Choosing the right partners means doing proper due diligence, aligning on values and goals, and having clear agreements in place, especially around intellectual property and commercial terms.

At the same time, staying lean by focusing on your core strengths and outsourcing non essential work gives you the space to grow sustainably.