I’ve been doing outreach for small businesses and now want to move into the Enterprise world by partnering with AI vendors. I picked up "The Strategic Alliances Fieldbook" but it feels like it’s written for Fortune 500 VPs, not entrepreneurs.
Can anyone recommend a "bridge" book?
I need something that explains how to structure a JV or a partnership with a large company without the 400-page corporate blueprints. I'm looking for the "101 level" guide to Enterprise partnering.
I DO SELLING COLD OUTREACH, they are enterprises. I have to research what they need first, but how ?
Thanks!
Just tried reading "Strategic Alliances Fieldbook" and my brain melted
byu/GladForm3834 inbusiness
Posted by GladForm3834
1 Comment
Give us more of the intent, what do you do, what do they do?