Always keep it simple, stupid (KISS)

Keeping it simple is one of the most underrated skills an entrepreneur can have. If someone who isn’t technical can’t understand what your product does and why it matters within a few sentences, everything that follows becomes an uphill battle.

Marketing turns into over explaining, sales feels like constant persuasion, and fundraising becomes more about educating than inspiring. Simplicity creates clarity, and clarity builds trust.

When people quickly get what you’re doing and the problem you’re solving, it becomes much easier for them to support you, back you, and move forward with confidence.