Noticed something today.
Most brands online either shout for attention
or keep trying to create urgency all the time.
But I came across a watch brand whose content felt surprisingly calm by internet standards
It feels a bit risky, but also interesting.
Curious – does this kind of calm branding actually work for startups?
Or is it just short-term curiosity?
Does calm branding actually work for startups
byu/random_redditorx inEntrepreneur
Posted by random_redditorx
17 Comments
Interesting strategy, What’s the brand btw?
Calm branding lol
Building your product organically comes with the most benefits because it is genuine. It feels right to the customers and most importantly potential customers who keep an eye out for you will always grow an interest in your product.
I understand it can take a lot of time but still it’s the most effective (if the product is right)
Rotoris feels like they’re playing a long game rather than chasing quick conversions. Only time can answer maybe?
Personally, it catches my attention
Slow growth is always good as opposed to flashy launch which gathers crowd at launch only. Letting the product speak for itself is always a good decision. But little bit of marketing and word of mouth is the best combination
It could be risky though but some people might just miss it because it’s so quiet
Let’s see what goes with rotoris.
Yeah, it can work if the product actually backs it up. Calm branding stands out when everything else is yelling, but it only sticks long term if there’s real value behind the vibe.
Depends on how good a product is though, might be a great strategy if they are targetting premium market.
I honestly have no idea what “calm branding” means. I assume the “calm”part is a message aligned with their brand?
For instance there is a CALM app for meditation. I assume they don’t have some loud ass influencers yelling at people in their ads (I am not bothering to look this up, I’m just saying it would make sense for ads to run some running water and calm voiceovers instead of some Ozzy Osborne style).
Really good bars and restaurants don’t even need a sign.
Honestly depends on your market but calm branding can be pretty effective if you nail the execution – look at brands like Patagonia or even Apple back in the day. The tricky part is making “calm” still feel distinctive enough that people remember you when they’re ready to buy
I think it can work really well, yes.
In a sea of overly aggressive and loud marketing, a softer colour schedule and more casual approach to messaging can stand out and gain attention by being different.
I also wouldn’t surprised if there’s a subconscious effect where people respond to *Calm Branding* in kind too. Like a physiological response and the parasympathetic nervous system drops down a gear and you’re no longer in such a rush to click away etc.
Does this works outside the watch industry? The watch industry is “special” with some very limited production numbers in some of independent brands so I can see this working for that.
If the product is truly strong and patient, sometimes not shouting is the loudest voice. Other than that, you need to attract attention or create urgency to be visible. Otherwise, aggressive sales are not really possible from a brand perspective.
I think calm branding works when the product itself reduces anxiety instead of creating it. Urgency heavy branding is great for impulse buys, but for trust-based products, calmness can actually signal confidence. It feels risky only because we’re so used to shouting online. The brands that stay calm usually aren’t trying to convince they’re trying to reassure.
Rotoris has been calm before this week bit this week is going much aggressive everywhere, I see!