It has been two years since i started my website about architecture, 2 years that i am sharing architecture and design tips but i don’t know how to monetize it. I tried to get some traffic from instagram but nothing worked, i don’t neither know how to monetize my content. At some point, i am thinking about quitting. Anyone who was in the same situation as me could help? Thanks
2 years of hard work and 0 results until no
byu/DesigningArch inEntrepreneur
Posted by DesigningArch
7 Comments
After 2 years with no results, I would suggest quitting. Put your efforts into something else. Failure is common and a prerequisite for success, and there is no shame in redirecting and focusing on a new project.
What is unique about your website? Or Insta? Do you have unique qualifications, unique experience, unique access to information or design professionals? Do you provide tips they can’t find anywhere else, what is it that makes you stand out?
I went to the site. Here are my impressions;
– New posts every two months. Why would I come back when content is so infrequent?
– Burger menu doesn’t work (tried mobile safari and chrome)
– Site has irrelevant ads, which makes it seem scummy
– Nothjng about the site implies there are real people behind it. Articles aren’t signed, no bio of staff (maybe this behind the broken burger menu?)
There are two common causes of the symptoms you’re seeing. 1) You’re traffic is increasing but is not converting into prospective clients. 2) Your traffic is low and flat. It’s important that you determine which one of these is true because the solution is different for each.
Best outcome: Your traffic is good and growing, but your website is not converting. Assuming traffic is quality visitors, the solution is to optimize your website for conversions. You could possibly be sitting on something valuable that just hasn’t been tapped into because of your website and service messaging.
I’d suggest some minor due diligence before throwing in the towel. If you reply with the number of visitors you received in the past 30 days + whether you want residential vs. commercial and local vs. regional or wider, I could offer more pointed advice.
You need to pivot. Look at what other people in your niche are doing that’s working and start getting closer to that.
You need to change things until something starts working.
Maybe upgrading the website a bit and doing a subscription model of some sort for design and upgrade ideas, sent monthly, answering reader questions etc. Not everyone can afford an interior designer so $4.99 or $9.99 per month for constant new ideas might be saleable. Possibly use substack(?)
I recently heard of a interesting option which we took up and seems like tips and advice sits well too.
We recently hired an architect, got a design made, multiple iterations, not satisfied at all for some reason. (We have built mutiple homes before so we know what we like)
1. We took this design, almost like a second opinion to another architect, which after 5 iterations was able to understand our wants better. But at a lower cost since the design had been made.
2. Apart from this, much like solar or any construction, you can look into being the person to consult on site. Have the right materials been used, timelines followed, design laws followed, no compromise. I know its not proper architect and design based. But maybe on the go, while on the field something clmes up. The onsite expert that is not from an existing construction team is a boon, since construction is an expensive affair and timeline oriented.
3. Also. You can definitely look into super innovative ideas for people with empty plots of land where temporary construction can be done to reach the goal of some mode of revenue generation or utilization of that land for a purpose, no idea in this personally, but seems like so many sleeping bare lands are owned but nothing is done, and its a niche.
Let me know what all you guys think. I am not an architect not remotely from this field. Just a human.