“Loyalty Rewards Transfer” pops up on U.S Bank Rewards Center

On my Altitude Connect, I noticed a brief entry pop up on the rewards redemption page that says "Rewards your way with loyalty rewards transfer". It quickly disappears but I tried to click on it or open a new tab – the image is clickable, but it doesn't go anywhere. Downloading the webpage showed the icon it would use, but again, can't find a link in the source code, though I wouldn't know where to look.

So hopefully they'll actually roll something out soon?

Can’t post screen grabs here, but I did in the U.S. Bank sub:

https://www.reddit.com/r/USbank/s/XqdwwCtbQd