Hi all- I was doing our new yearly planning for our business and I was looking to start investing in other marketing channels this year! Most of our customers come via Google ads and we never really invested in marketing otherwise!
So curious, if you run a successful business, what marketing channels actually bring you customers? Would be great if you can mention your industry as well since that's quiet relevant! For some additional context we are a B2B business selling to companies in United States!
Successful Businesses ($1 million revenue +), What marketing channels actually bring you customers?
byu/Sure_Marsupial_4309 inEntrepreneur
Posted by Sure_Marsupial_4309
6 Comments
LinkedIn ads have been solid for us (B2B SaaS). Way better ROI than Facebook for our target market and the lead quality is actually decent
Also don’t sleep on email marketing to your existing customer base – easiest upsells you’ll ever get
Umm we are a B2B company as well making about $3M in ARR! Most of our customers come from ads as well but I have listed all of them below with the % share each contributes
1. Google & LinkedIn Ads: as I said, ~60% of our customers come from Google and LinkedIn ads! We spend about $7k combined every month! LinkedIn is slightly more expensive but we have basically hit the ceiling on Google alone unfortunately!
2. Conferences: We send someone from our team to most present at extremely specific industry conferences! I guess about 10% customers come this way
3. Cold emails: We have setup Clay recently to automatically do cold outreach based on our ideal customer persona both via email and linkedin! The outreach is basically to book a sales call! About 10% customers come this way
4. SEO: Since we already get customers from Google ads, it made sense to invest in SEO as well to ideally get some organic traffic without ads! We have setup an automation using AI to pull news/trends, and our Google search data, to automatically publish a highly specific blog on our website on relevant keywords! About 10% of customers come this way when they search these keywords on Google!
5. Communities & Reddit: Last but not least, we have used tools like F5B etc to setup alert on specific keywords all across reddit and few niche online communities and we usually join the conversation, provide value and subtly plug our product in about 10% of the conversions! Again about 10% of customers this way!
As you already have customers, you can use you customer content for content in different platforms likw linkedin and own blogs where customers with same problem will see how business are getting help from you…
Kind of growth loop…
I’m in medical distribution. So B2B for the majority of it. My best sales channel by far has always been events and conferences. Face to face meetings and networking. I think this mostly applies to very networked and connected industries
Hello, it really depends on your target audience. Where do they spend their time?
We built a platform for online course creators that generated about $80m in ARR last year, so our primary audience lived on Instagram. It’s rather B2B2C than B2B.
In the first three years, we built schools in collaboration with teachers on our platform. Then our clients were from Instagram, from people who saw the results of our first clients. Next, we talked to Instagram accounts, not large, but targeted at a specified audience. In this case, an account with 10k targeted followers is much better than an account with 1m followers without a target.
So, it very much depends on the questions “what is your SaaS about?” and “who is your target audience?” Even B2B projects can get clients from non-evidence sources
Humans. We have no ads.
B2B company, any online retailer can be a customer. Average sale is around 20k annually.
Our 3 sales people are tasked with knowing our prospective customers, i.e. who in their company is likely to be in charge of signing our service. And then they are to build a relationship with these targets. Know what their priorities are, what their budget is… And be there when the actual purchase decision comes along.
We do a little bit of LinkedIn and a newsletter so that our engaged and prospective customers know keep up with our news, but that’s it.
It works yo.