The history of how we were tricked into spending thousands on carbon (and why you shouldn’t feel bad for buying alternatives).

I did a deep dive into the 1938 De Beers campaign. It’s wild to see how they deliberately manufactured the idea that "spending less = loving less."

They literally invented the "2-month salary" rule to stop the market from crashing. If you are feeling pressure to buy a mined diamond over a lab-grown or moissanite stone, just remember: you are fighting against 80 years of psychological warfare designed to liquidate inventory.

Here is the full breakdown of the scam: [Link to video]