A Review of Eric Cline Run It Remote for Cold Calling – Spoiler: It Doesn’t Work

Tried Run It Remote after seeing it pop up in a few wholesaling and agent groups. Spoiler. It doesn’t work unless your goal is to find a bunch of unmotivated sellers who want way more than their house is worth.

We’re not new to this. We buy and flip 40+ houses a year. We run PPC and SEM, send direct mail, and do outbound calling and texting. We test new channels and programs constantly, so this wasn’t a casual experiment.

We decided to run Run It Remote for a few months. They pulled the lists, skip traced them, and handled the calling. What we got was exactly what you’d expect from blind cold calling. Tons of people marked as “leads” with no actual reason to sell. Most wanted 20 to 30 percent over market value.

We booked a call with a rep to talk through lead quality, and that’s when the excuses started.

First it was “that’s just the market right now.” Then it became “cold calling is a long game.” Then “those sellers are still leads, you just need to nurture them.” At one point we were told the callers did their job because the seller answered the phone. Apparently that alone counted as success.

We asked a simple question. What percentage of these leads have a real reason to sell in the next 90 days. Job loss, probate, foreclosure movement, timeline pressure. The rep didn’t have an answer.

Instead, the issue was reframed as “bad data,” which was ironic since they were the ones sourcing the data.

These were not leads. These were conversations. Conversations without motivation are a complete waste of time for a real acquisitions team.

We were told things would improve, so we gave it a couple more months. Nothing changed. Same result. People with no urgency and completely unrealistic price expectations.

If you’re brand new and just want people talking on the phone, you’ll get that. If you’re running an actual operation and care about deal quality, timelines, or margin, this program isn’t for you.

Note: we spent ~$5k total on the test. It didnt work, and that's okay, just another lesson learned.