Hi all- it seems that more and more customers are finding businesses via ChatGPT and other AI tools and not Google.
According to a recent Semrush study, the average visitor from an LLM converted at 4.4 times higher value the traditional search. Meanwhile, Ahrefs’ internal data suggested that for their own site, traffic from AI search converted at 23x the rate of traditional organic search traffic.
So we were looking to understand how we can improve AEO/GEO get our brand to be mentioned by AI tools like chatGPT! But the advice online seem to be all over the place!
So curious, entrepreneurs who have done this before successfully, what actually works to improve AEO/GEO for businesses? Thanks in advance!
How do I get AI to mention by brand? In other words, what actually works to improve AEO/GEO for businesses?
byu/Sure_Marsupial_4309 inEntrepreneur
Posted by Sure_Marsupial_4309
7 Comments
Those conversion rates sound wild but makes sense – people asking AI are probably way more ready to buy than someone just browsing search results
For getting mentioned by AI, I’ve seen some success with getting featured in industry publications and making sure your brand shows up in relevant “best of” lists that AI models likely trained on
Press releases, getting people to authentically talk and ask about your brand in chat (brand mentions within ChatGPT etc) and typical signals that help with seo generally will move the needle well
Was talking to a guy at the office about this and the answer he gave me was pretty depressing but basically a ton of content, hosted on your site but also other places, that is written for AI consumption rather than human consumption.
And what he said that meant for him was itemized lists (~5 ways to use rice in ice cream.) Plus a Q&A section.
The intent is to make it optimal for how AI parses the internet and not worry too much about people reading it.
He said he does 1-2 of these a day
From what I’ve seen, AEO/GEO mostly comes down to:
**1. Be explicitly answerable**: AI tools pull from content that clearly answers questions. **2. Strong SEO still does most of the heavy lifting**: Despite the new labels, AI systems still rely heavily on crawlable content, authority signal, and topical relevance. **3. Topical authority > random content**: Brands that get mentioned repeatedly usually. **4. Clear brand association**: AI is more likely to mention brands that are consistently associated with a problem or category, mentioned across multiple sources. AEO/GEO isn’t really a new channel yet**.** If someone’s SEO and content fundamentals are strong, AI mentions tend to follow naturally over time.
Oh hey- this is very true for a lot of us! I help manage my wife’s dental practice and we have seen a huge spike in patients finding us via AI overview mentions on Google and ChatGPT! Earlier it was mostly just google map and google searches!
In my experience, it’s very similar to doing traditional SEO. Except the mapping is not one on one! But just improving our SEO helped with our AI visibility as well! We are basically the default answer for various queries in our locality. Specially here are everything we have been doing that seem to work
1. Active Google Business Profile: If you are a local business, ensure your Google business profile is setup correctly with latest info, photos etc. Also ensure all your customers leave great reviews on there! Rate of new reviews seem to help more than total number of reviews
2. Write Hyperlocal/specific blogs on your website: One thing that has immensely helped is writing hyper specific (and if local, hyper local) content on your website as blogs around topics your customers are already searching for on Google or asking AI. We have been publishing a blog every Monday! These days with AI tools, most of these are automatable as well! Just ensure its plugged into Google search console so that it has the right data to work with!
3. Get mentions and backlinks: Well earlier it was links that mattered but now it seems like just having your business or brand mentioned by relevant websites matter! There are many ways to do this like guest posts, signing up for local events, sponsoring events or you can even just pay and get PR! There are many services like Einpresswire that you can search around for this as well!
4. Make sure your website is not broken: Last but not least, your website loads correct and quickly on all devices and phones and has a sitemap etc! These days most modern website builders like wordpress etc have most of SEO baked in, so you dont really have to over-invest! Just do a quick audit and ensure nothing is obviously broken!
And that’s about it! Hope this helps 🙂
Create structured, evidence-backed, question-answering content with stats, quotes, schema, and earn mentions on high-authority sites.
be extremely helpful in and fully visible in your niche..
that includes a website that can be read by AI pretty well.. as in, structure it in a format that they can consume and get the core value proposition..
but also be present throughout the web.. so, if your target audience is in facebook groups, your name should be present there
or if a specific forum is your main business, you gotta be there
the SEO itself hasn’t changed much really… it’s just being played at a different level now since we no longer have to be “great googlers” to find information online
we just gotta be able to give AI the right amount of context and structure to deliver that info where user are asking questions on a day to day basis
no magic to it really