CITR is one of the few small companies focused directly on wildfire mitigation

A lot of small companies move around without a clear business story, but CITR is actually tied to a very specific problem: wildfire risk.

CitroTech develops treatments that allow lumber and other wood materials to achieve higher fire-resistance ratings. The chemistry can be applied during manufacturing or sprayed on structures to reduce ignition risk in wildfire-prone areas.

That matters because rebuilding after fires is extremely expensive. Governments, insurers, and construction companies are increasingly looking for ways to make homes and infrastructure more resistant to fire before disasters happen. Materials that can reach higher fire-rating standards are becoming more important in building codes.

The company’s fire inhibitor has recognition from the EPA Safer Choice program and has also been tested under UL Greenguard standards, which gives it some credibility on safety and environmental impact.

On the business side, the company is still early stage but growth numbers have been improving. Revenue has reportedly doubled recently as the technology begins to move into commercial use.

With the CEO presenting the company this week at the iAccess Alpha investor conference, the goal seems to be introducing the story to more investors and potential partners.

Wildfire mitigation is not a niche issue anymore. Entire communities are now designing infrastructure around fire resistance.

Does anyone else track companies working in the wildfire prevention or fire-resilient construction space, or is that still too small of a sector for most portfolios?

Not financial advice.