The NRL has announced a three-year deal with Brisbane-based cryptocurrency exchange Swyftx.
Swyftx logos will be displayed at matches, including NRLW games.
“Swyftx is an Australian business that operates on a global scale and there are unique ways for our partnership to benefit both organisations’’ – NRL chief executive Andrew Abdo. “We have a diverse fan base and Swyftx brings an opportunity to promote the game to a wide audience.”
Crypto partnerships are increasingly creeping into Australian sport, having already made moves on a number of Europe and US leagues, teams and venues.
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