Hi everyone,
I keep seeing the same pattern in how people get taught to find clients. Weeks of preparation. Zero outreach. And somehow that's the program.
Most programs front-load weeks of positioning work before any actual outreach happens. Define your ideal client, build the persona, clarify your message. And at some point you realize the preparation has become the product. Nobody's contacting anyone.
What gets me is that the information is already out there. Google Maps has hundreds of businesses in any category, any city. Reviews tell you exactly what their problems are. You can see who's struggling, who's active, who hasn't updated anything in two years. It's all public and it's current.
Most people I've seen trying to build a client list from scratch don't start there. They go through LinkedIn, buy databases, build spreadsheets. Meanwhile the most obvious source of warm, specific, local prospects is one search away and barely anyone treats it that way.
Maybe it's a habit thing. Maybe it feels too simple to be a real strategy. But I've started to think a lot of "preparation" in client acquisition is just structured procrastination with better branding.
A lot of people are very busy not finding clients.
Why do so many "find clients" programs skip the finding part
byu/Due-Bet115 inEntrepreneur
Posted by Due-Bet115
1 Comment
Most people don’t know how to properly get clients, or run a business, or frequently use metacognition in their decisions.
There used to be a time where people worked in industry or learned the ropes before starting something themselves. Now it’s easier than ever to vibe code something over a weekend, which is great for a lower entry requirement but people are also missing out on all the experience from learning.
It’s just part of the new era of entrepreneurship I guess