A few months ago, my client hired a new paid ads company, which actually came from my own recommendations, as I'm an SEO guy and I told him that organic things take time, and because of this, he should look into PPC if he's looking for immediate leads, while we build the SEO on the backend. Well, to make a long story much shorter, eventually he hired a PPC team that specialized in Google Ads for flooring companies, or at least that's what they said.
Right away the first red flag I should've realized was my client telling me straight out that they tried to sell him a package deal to of SEO and Google ads to try and get me out the door but luckily my client vouched for me and stayed strong saying he was just interested in paid advertising. The next big flag was they had no real experience actually building a webpage and required a large amount of help from me saying that they weren't use to wordpress and normally build their own sites on wix which hey if it works it works who am I to judge. But where I should've put my foot down was they told me there was no need to separate our data or to install tracking numbers for their campaigns……. I hated that with all my being but I agreed as I didn't want to seem like the negative guy or the hateful company whos been around a while, essentially I wanted this to work for everyone but they clearly didn't as 2 months in they not only tell my client that my SEO is awful and they can do a better job before taking credit for every call coming in…..
Listen I know SEO can be slow but by this point our SEO strategy was moving and I knew they were lying by looking at where users were actually landing and the traffic each page was generating they maybe landed a 5th of the entire user base if that. I didn't say that but instead I decided I would setup my own call tracking numbers without telling them and see what they say. Well, long story short their campaign tracking metrics tanked 95% down over a hundred calls in the last 30 days and they're now claiming I sabotaged them, even though I built the landing pages, I helped them, and in the end all they did was try to steal my client its actually hilarious.
Sorry for ranting
First my work, now my client… New company is trying to get rid of me
byu/AtlasSEOGuy inEntrepreneur
Posted by AtlasSEOGuy