I think people trust side hustles too much based on their best month

A lot of people seem to use the wrong test.

They judge the business by the month where everything clicks: more sales, more energy, better timing, one channel working better than usual.

But that doesn’t tell you much about what the business looks like under normal conditions.

The month I’d trust more is the boring one.

No spike, no lucky break, no huge push.

Just normal life.

That’s where you find out whether:

– revenue actually repeats

– demand is visible ahead of time

– your business still works if you slow down

– what breaks if one client or one channel matters too much

I think a lot of people make decisions based on their best month instead of their most normal one.

Curious if others here have found the same.