So I like to tell people that much like many great businesses, like mine started as a way to make beer money in college, and while that's somewhat true it's not the entire story as my business actually started during covid lockdown. I had two weeks of doing nothing but smoking in a crappy apartment and eating junk food (business major life) with no classes. I don't know what led me to do this, but I told myself I've always been good at things if I really put my mind to it, let's grind a skill and try to make money. It's honestly one of the brightest things I've ever done for myself and I don't think I've ever hit that level of focus in my life. Now long story short the skill I decided on was SEO since I already had a background and wanted to be in digital marketing but I had no intent prior to that to own a business.
Well being the inpatient college kid I was I decided to pick whatever generic name I could find to just get started and I went with (not my real name since I dont want to promote) but think SEO + City Name. I never imagined my company surviving till now but with Covid and everyone panicking to get their businesses online my business blew up pretty quick and I've since lived off referrals so were still here. I've always wanted to change my company name but I figured its one of those things like an airport credit card… Once I get one I'll never fly anymore and same for my business that once I change it to something more professional is the day I go out of business. Well I'm happy to report that I've changed the name and while a slow initially start worried me, the day has come where we officially landed our first client after the name change and it's been a huge relief for me as it's helped me avoid my biggest fear no matter how unreasonable it may sound.
Landed my first client after changing my business name
byu/AtlasSEOGuy inEntrepreneur
Posted by AtlasSEOGuy
4 Comments
Naming matters way more than people think. I rebranded a project once and the positioning shift alone changed how people talked about it. Same product underneath but suddenly it clicked for prospects who had been ignoring me before. Congrats on landing the first one.
Congrats on pushing through the rebrand and landing that first client after!
As your business continues to grow, if you ever need help managing emails, scheduling, or client follow-ups so you can stay focused on SEO and scaling, I’d love to support you. Wishing you continued success!
A better name can help, mostly because it makes you sound more real and less like a throwaway side hustle.
Usually though the bigger shift is what it does to your own confidence when you say it out loud, pitch it, and send people to it. People pick up on that fast. If the old name felt cheap or boxed you in, changing it was probably worth more than the logo level stuff.
we were sending 500+ cold emails a week and getting replies but fumbling the conversion. the fix was automating the conversation after the reply, not before. what does your post-reply process look like?