Charles Schwab getting closer to direct BTC trading feels like a big signal

Charles Schwab getting closer to direct BTC trading is actually a pretty big signal. Bitcoin keeps getting pulled deeper into normal brokerage accounts, not just ETFs.

Does this kind of integration still matter, or is it already priced in?

https://btcusa.com/charles-schwab-moves-closer-to-direct-bitcoin-and-ethereum-trading-as-schwab-crypto-nears-launch/