Why isn’t there a consumer facing product around platforms like OpenRouter?

I’m asking out of genuine curiosity. the way I understand ChatGPT and Gemini they have had to raise prices and will need to keep raising prices.

Open models don’t have this problem, and as an added benefit you could create a product that is not keeping customer data around.

Comes with all the bells and whistles of web search, tool calling, thinking mode, you name it.

why not upsell this service at a premium?

Why aren’t other products like Le Chat or DeepSeek more popular?

does it just boil down to brand or are the economics of it genuinely bad?