If the cat is out of the bag about the small-cap value premium…

for everyday retail investors who peruse websites like Investopedia & Seeking Alpha, YouTube influencers with over-the-top blaring thumbnail pictures ("SCV to the Moon!"), Motley Fool articles (i.e, stealth advertisements) everywhere you look, wouldn't that mean the small cap premium is already priced in?

If the novices are catching on, is that the first sign of the SCV premium being in its dying days? Like Fonzie jumping the shark on "Happy Days," or parents and teachers making 6-7 jokes…