I’ve noticed that as companies grow, their messaging starts to converge. What used to be a distinctive voice gradually becomes generic – slogans, website copy, even ads.
- Is it possible to prevent this identity drift while scaling?
- Any examples of brands keeping their voice unique at scale?
- Has anyone seen this affect customer loyalty?
Why do companies start to sound the same once they scale up?
byu/S1works inbusiness
Posted by S1works