I've tried most of the obvious stuff over the years. Paid ads, cold email, LinkedIn outreach, Product Hunt, SEO blogging. Some of it worked in flashes. None of it compounded the way one thing did.
Showing up in communities and actually being useful.
Not leaving links and Not pitching.
Just genuinely helping people who were already asking questions I knew how to answer. Reddit threads, niche Slack groups, LinkedIn comment sections. Wherever my actual customers were talking.
The conversion rate on those conversations was embarrassing compared to everything else I spent money on. Someone who finds you because you solved their problem in public trusts you before they've even visited your website.
The hard part is that it doesn't feel like marketing. There's no dashboard, no cost per click, no clear attribution. You help someone, they remember your name three weeks later, they reach out. The feedback loop is slow and invisible until it isn't.
What made it harder to sustain was just time. Staying genuinely active across multiple places, at a pace that actually builds presence, is brutal when you're also running the actual business.
Curious what's worked for others here. And whether anyone's found a way to stay consistent with community engagement without it eating your whole day..
the only marketing channel that consistently worked for me across every business stage
byu/farhadnawab inEntrepreneur
Posted by farhadnawab