I’m at a cross roads and need external opinions !

    I want to scale my newsletters using meta ads (I cant scale referals anymore)

    ~> would you scale A, B or both if you were me using meta Ads?

    Newsletter A

    44k subs, 40% open rate.

    Growing at 6%/month,

    ~> churn around 3% so net +3%.

    Blended CAC: $0.154
    Meta CAc = $0.8
    Referral CAC= $0.07 (can’t scale this anymore)
    Net monthly rev: $1,300
    RPM: $18.47
    LTV:CAC: 6.4x

    Newsletter B

    8,500 subs, 40% open rate.

    Growing at 10%/month,

    ~> churn around 4% so net +6%.

    Blended CAC: $0.1775
    Meta CAC = $0.8
    Referral CAC = $0.1 (can’t scale this)
    Net monthly rev: $500
    RPM: $36.76
    LTV:CAC: 8.3x

    Would love to know what you think of these numbers? And whether you’d scale

    TIA

    At a cross roads. Do I scale with these numbers?
    byu/Firm_Interest2841 inbusiness



    Posted by Firm_Interest2841

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