I’m at a cross roads and need external opinions !
I want to scale my newsletters using meta ads (I cant scale referals anymore)
~> would you scale A, B or both if you were me using meta Ads?
Newsletter A
44k subs, 40% open rate.
Growing at 6%/month,
~> churn around 3% so net +3%.
Blended CAC: $0.154
Meta CAc = $0.8
Referral CAC= $0.07 (can’t scale this anymore)
Net monthly rev: $1,300
RPM: $18.47
LTV:CAC: 6.4x
Newsletter B
8,500 subs, 40% open rate.
Growing at 10%/month,
~> churn around 4% so net +6%.
Blended CAC: $0.1775
Meta CAC = $0.8
Referral CAC = $0.1 (can’t scale this)
Net monthly rev: $500
RPM: $36.76
LTV:CAC: 8.3x
Would love to know what you think of these numbers? And whether you’d scale
TIA
At a cross roads. Do I scale with these numbers?
byu/Firm_Interest2841 inbusiness
Posted by Firm_Interest2841