Is the meta -> instagram funnel broken?

Everyone's running Meta ads. Those ads send people to Instagram. But when you get there… it's just an advertising billboard.

So many brands lack a "brand feel" on their Instagram. They're pushing products in your face without making you feel a particular way, or even pointing out the problem they're solving and why.

Meta ads are optimized for clicks. Instagram profiles are optimized for conversions. But nobody's optimizing for the moment in between where the "do I actually like this brand enough to buy?" decision is happening.

You're spending money to drive people to a place that gives them no reason to remember you.

Everyone wants to make sales, but there has to be a better way?

You already paid for their attention. They clicked through. They gave you a chance. And you used it to show them… more billboard-like posts.

No emotion. No story. No reason to care beyond "this product exists."

Why is Instagram not treated as a persuasion layer? Why is it just a sales-first layer?

If someone lands on your profile and can't tell what you stand for or why you're different just that you sell things and have sales… you may have already lost them.

Do you think brands are confusing distribution with persuasion? Should Instagram be where you make people care, not just where you make them buy?