Power of Barter Deals in Business

Ever tried barter trade with clients? Read this and save money

Let me give you a quick case study on how we bartered around 3 lakhs worth of PC monitors and door lock security system just with our hard cost. You can too acquire office equipment/assets through barter and save money. Here is how:

I work at IT firm as a marketing manager.

We had this client who is hardware security and PC monitor supplier. They needed marketing service to generate online leads.

We quoted them ₹50 thousand/ month as a retainer. The Client didn't have enough cashflow to afford our service- so we offered to trade ₹50k worth of our marketing service with ₹50k worth of their products.

The first item we traded for was ₹50,000 worth of PC monitor

Now, Lets me breakdown how we saved money in this barter exchange:

To render ₹50k worth of marketing service, we spend ₹12,000 in hard cost/expense

So we're Only spending ₹12,000 to receive ₹50k worth of PC monitor. The margin gap is the real advantage here.

One more benefit, you can trade product/service at full market price without discount. So you get the same worth of value back.

Generally, this method is effective, if you have overstock of products, or if your business sales are seasonal, you can barter during off-season.

You can trade office equipment, tool, interior services, etc through barter exchange and save money- just with hard cost.

Have you ever tried barter before?