- Grammarly tells users how many millions of words it's checked for them. ProfitWell shows dollars recovered. Loom shows meetings avoided. People don't cancel a product that makes them feel accomplished.
- A blurred product screenshot behind your signup form can move conversion dramatically, because curiosity and the feeling of being almost-inside beat any headline you could write. 94% lift from a test by a reputable marketer
- Credits vs Refund. Make store credit easier than giving a refund.
Posted by sumizeit