In this video, we have discussed Market Basket Analysis in data mining and explained how to find Frequent Item set using Association Rule Mining.
Also, we have discussed concepts of SUPPORT, CONFIDENCE and also, seen an example for the same.
This will be helpful for GTU IOT subject course understanding too!
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This will be helpful for GTU Data Mining subject course understanding too!
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Slideshare: https://www.slideshare.net/navjyotsinhjadeja/market-basket-analysis-association-rules-mining-r-programming
#MARKETBASKETANALYSIS #associationrulemining #datascience