We spend more time distributing our content vs. creating it

I'm convinced most small businesses aren’t bad at creating content. They fumble the ball on where to get the content for it to actually make an impact.

My business used to spend hours writing a detailed post or shooting a helpful video, share it once, get five views, and assume “content doesn’t work.”

We're learning that distribution is the trick, not creation. We create a few things, chop those up, and post it where our customers are. We stopped posting random happy Friday's and put value added content in the places our customers lurked.
Hope this is helpful for others.