Case Study: How Email Marketing Transformed a Small Skincare Brand

 Sharing an interesting case study I found about small business email marketing. A skincare brand moved from $8K to $47K monthly revenue with a $200 strategy. Their spending shifted from $3.2K/month ads to investing in email platform (Klaviyo $99/mo), templates ($50), and automation ($51). Their system included welcome series, cart recovery, post-purchase flow, and segmentation by skin type. Results: revenue up, CAC down, email went from 2% to 52% of sales. Most compelling lesson: maximizing the potential of existing customers. Has anyone tried a similar approach? Curious about your experiences and what’s worked for you in small business email marketing.