Your brand is not growing because you’re not consistent

Have you ever noticed a large corporation sponsoring something that has nothing to do with their business? What does a football stadium have to do with an insurance company? The answer is nothing. But secretly, they are playing on human psychology.

When a brand is consistently being shown to you, whether it's the perfect ad or just in the background of a TV show, you subconsciously make note of it. Your mind likes to follow things that it sees often and becomes comfortable with.

That's exactly what you need to do with your branding. Just be consistent. It doesn't have to be perfect every time, but as long as you show up enough times you'll keep growing.

This seems simple, but it reality it's much harder than people think. You have to make it easy on yourself to stay consistent. For example, I use an iOS app called "AI Content Coach – Burst" that takes ideas I have and helps me convert them into posts for multiple different social media platforms. I was able to expand my idea for this post easily based on their advice and score an 8.5/10 on their review. It may not work for everyone, but it makes it easy for me to maintain a schedule.

The most crucial part of growing your brand is consistency. Without it, no matter what you do, you'll never grow. Never stop and success will find you.