"Comfort is the worst addiction" – Marcus Aurelius

I think some of you might relate to this, some of you might learn from my mistakes.

Since I was 15-16 years old I did every business model you can think of: forex, stock trading, affiliate marketing, SEO blogs, dropshipping, customer acquisition/lead generation agency, CPA marketing, SMMA, POD, Amazon FBA, Amazon Merch, Amazon KDP… you name it. I wasn't afraid of work, I wasn't afraid of risk, I was disciplined.

But in 2020 everything collapsed around me.

• My Amazon KDP account got banned (how I was earning money at that time)
• I broke up with my girlfriend
• One of my closest friends and my accountability partner passed away

I still had around $150k saved up, so financially I was comfortable, that's where my life really fell apart.

I though I'll have a few months off to reset, but that turned into five years of comfort, depression, procrastination and avoidance. Having no pressure and no accountability I sliped into all the easiest escaped of all, video games, distractions, mindless media, short dopamine hits, ZERO DISCIPLINE. I told myself "I would start again tomorrow", "…next week", …next month"…

Comfort was my drug. The worst part is that it didn't feel harmful at the time, but it was killing my ambition.

Then life hit me again. In early 2024, a series of unexpected expenses wiped me down to ~$15k and shortly after, I got hit with a fine from an old dropshippping project where my business partner screwed me over. I went from comfortable… to broke… to in debt.

But that pain made me wake up. It brought back the hunger that comfort had stolen from me.

I returned to Amazon KDP with purpose and I managed to build a decent business and because of it I am going to pay off my debt by the end of this year.

I'm sharing this because some of you are in the exact danger zone that I lived in. Enough comfort to survive, not enough pain to change, slowly dying inside while calling it "rest", "balance" or "taking time".
Comfort isn't rest, it is a cage with pillows.

So if you're building your business now, procrastinating your next project or thinking about quitting. LEAN INTO THE DISCOMFORT. That is where all the progress lives.

I wasted 5 years of my life learning this the hard way. I just hope that even one person who reads this, avoids the same trap that got me.